On streets all over the world, one can easily see motorcycles of all sizes proudly emblazoned with the Honda Wing mark, and cars carrying the Honda ‘H’ or Acura ‘A’ emblems. On race circuits, Honda Formula One cars and MotoGP race bikes dominate racing, while such creations as Honda Jets, robots and personal mobility devices captivate the public eye with their array of technological innovations.
Honda has also secured a prominent place in people’s daily lives as well through its tillers, lawnmowers, power generators, snow throwers,outboard engines and other useful and convenient lines of power products.
In a land of heavy snow, this snow blower gives Tsuneo and Haruyo more time to spend together. Tsuneo and Haruyo have been married for 50 years, farming fantastically delicious Uonuma rice for almost as long in the snowy area of Niigata prefecture. After shoveling snow for decades, they bought a Honda snow blower three years ago to lighten the load. “What once took us a week to shovel can now be cleared in half a day. It’s just amazing.” Thanks to their snow blower, the couple now has time to occasionally visit and relax in the hot springs on the other side of the mountain. “I can also go now to a nearby public bath every Tuesdays and Fridays and even play Shogi (Japanese chess) late into the night with my friends,” said Tsuneo. “I don’t join him there,” laughed Haruyo. The vegetables they collect after strapping on snowshoes and harvesting them from under a blanket of snow look so delicious. I am a little envious of all the goodness on this delightful couple’s dining table.
Raphael, an Elementary School Student in Toulouse, France “I always use my Honda Kick ’N Go to get to the neighborhood park. Dad takes me to judo practice and picks me up with his Honda Cub. I love Honda and Japan!” said Rafael, an elementary school student living in Toulouse who loves to rush about on his beloved Kick ‘N Go. His favorite car is the 1976 Civic driven by his father, a Honda collector. “It always smiles at me,” Rafael says affectionately. “We took local roads and drove all the way to Bordeaux in the 1976 Civic. I will never forget that trip. It was so much fun. We also took the Civic to the Circuit d’ Albi and Circuit de Nogaro motorsport race tracks.” A classic car lover, Rafael’s father was captivated by the S800, making him a Honda fan in the process. Does Rafael also like old classic cars? “I really like the sound that the engine makes on the latest Civic Type R,” said Rafael. Hmmmm, I may have misjudged him a bit.
Bangkok street food vendor lives every day with 3 Hondas Chareon lives in Bangkok and spends his morning, noon, and night always with Honda. Before dawn, he picks up drunken customers with his bike taxi. After the sun comes up, he buys fish and vegetables at the market and loads them onto his commuter bike, and in the evening he grills fish for sale at his bike food stall. He uses a total of three Hondas as he works to support his wife and three kids. It may not be an easy life, but he still flashes a big grin from time to time. “I like to use Hondas. They’re durable and the parts are cheap. I’ve been using Hondas for twenty years. My friends who have food stalls here all use Hondas too. And I sell a lot of fish. Honda bikes get a perfect score in my book. Honda must have a bright future.”
Boatman on the Chao Phraya River A small boat jauntily plies the Chao Phraya River, swollen from the monsoon rains. The young man’s name is Natthapol. His family has lived on the water for generations on the outskirts of Bangkok. “Boats used to be how we got around every day, but now it’s cars. We hardly ever use boats any more to get around. But I like boats. I’ve been driving them since I was just a little boy. I used to even go to school by boat.” He bought a boat just for fun two years ago. It’s powered by a modified Honda outboard motor. “It runs really well and I like how it can run for a long time. I enter boat races with it several times a year too.” We tend to like things that are an extension of our culture and nature. And that is a beautiful thing.
Movie Screen Slideshow Out in the Woods?! The Trail-Walking Family Ever since they were students, these two have enjoyed backpacking. Before they knew it, they found themselves walking trails and doing activities outdoors all the time. Now they publish TRAILS, a web-based magazine. Given their strong passion for camping and sleeping outdoors surrounded by nature, it is only natural that their son Riku would fall in love with camping too! Riku is first-rate camper who can set up a tent by himself, and likes to help his father build the evening fire. He is definitely a full-fledged member of the TRAILS crew. “Watching slides on a movie screen in the middle of nature is something you don’t normally do, and that is what makes it such as special experience,” said Riku’s father as he brought out his Honda generator. With the ENEPO generator, people can enjoy watching slides and movies on a movie screen even where there are no power outlets. “The ENEPO uses butane canisters to generate power, so it is easy to use. Especially for someone like me who doesn’t want to bother with anything that is too difficult!”
A farmer / chef in Portland who’s like the cool big sister you wished you had The city of Portland has gained fame for its spirit of freedom and progressive lifestyle. Stacey Givens runs a small urban farm and kitchen called The Side Yard right in the city together with a crew of friendly and determined volunteers. She grows organic herbs and vegetables to use with other urban-grown goods as the chef of her seed-to-plate catering and supper club business that has earned rave reviews. She has a hip urban look but it’s not just style—running a farm is hard work. Watching her push the tiller under the summer sun, with her smart hair and capable demeanor, you might start to think of her as the cool big sister you wished you had. “My dad likes growing vegetables, and he would always say, ‘Honda does so much for me!’ Now I rely on Honda for all kinds of things. It’s like one of my trusted friends.”